Webinar : Findings of Just Published TDWI Report on “Customer Analytics in the Age of Social Media”


Today customers are more than just customers. With the wide use of social media networking, they influence others and reveal their buying interests. On the other hand, organizations know that, to compete effectively, they must capture as much information as possible to detect patterns, trends, and other clues to stay in the competition. This live TDWI Webinar on Customer Analytics in the Age of Social Media will address best practices, provide guidance, and dispense tips for using the tools and techniques to leverage data from social media networks.

Register here http://bit.ly/M5Ylo4

Webinar broadcast: July 10, 2012 9:00 a.m. PT
Speaker: David Stodder
To register: http://bit.ly/M5Ylo4

If you already have a free membership to the TDWI Web site, you just need to log in and register for the Webinar. If you’re not yet a subscriber, simply register for free membership first. Free membership give you access to sponsored content such as research, Webinars, and white papers.

Also check out the just published Best Practices Report on the same subjecthttp://bit.ly/MF3BMT

We hope you will find both the Webinar and the report informative.

Event : IEEE Workshop on Business Applications of Social Network

Venue: IIIT Bangalore, (Opposite Infosys Gate No.: 1), 26/C Electronics City, Hosur Road,Bangalore 560 100, (India)


From To Agenda
8:00 AM 9:00 AM Registration, Breakfast
9:00 AM 9:10 AM BASNA Introduction
9:10 AM 10:10 AM Paper

Session 1: Applications of Social Network Analysis
10:10 AM 10:30 AM Coffee Break
10:30 AM 11:30 AM Keynote by Prof Y. Narahari, Indian Institute of Science – “Nash Stable Partitioning of Graphs with Application to Community Detection in Social Networks”
11:30 AM 1:00 PM Paper

Session 2: Community Detection in Social Networks
1:00 PM 2:00 PM Lunch
2:00 PM 3:00 PM Keynote by Dr Christian Posse, LinkedIn – “Operating smartly in a networked world”
3:00 PM 3:45 PM Keynote by Prof Suresh Bhagavatula, Indian Institute of Management, Bangalore – “The role of social networks in entrepreneurship research”
3:45 PM 4:15 PM Poster Session with Coffee
4:15 PM 5:15 PM Paper

Session 3: Business Applications & Issues in Social Network Analysis
5:15 PM 5:30 PM Discussion & Closing

Paper Session 1: Applications of Social Network Analysis
– Randomized tag recommendation in social networks and classification of spam posts by Pradeep Prabakar Ravindran, Aditi Mishra (IIIT-Hyd); Prabakaran Kesavan, Mohavanalli S (SSN College of Engineering)
– How Social Is Social Bookmarking by Sudha Ram; Wei Wei (University of Arizona, USA)
– Business Intelligence From Twitter for the Television Media: A Case Study by JayanthMarasanapalle; Vignesh TS; Praveen Srinivasan; Angshuman Saha (GE Global Research, India)

Paper Session 2: Community Detection in Social Networks
– Community Detection via Semi-Synchronous Label Propagation Algorithms by Gennaro Cordasco; Luisa Gargano (University of Salerno, Italy)
– Discovering Unique Members from Mobile Social Network M. Saravanan (Ericsson R & D, India); K Vinodh, Elayaraja (Ericsson India Pvt. Ltd, India)
– Mapping communities in large virtual social networks: Using Twitter data to find the Indie Mac community Michiel van Meeteren; Ate Poorthuis; Elenna Dugundji (Universiteit van Amsterdam, The Netherlands)
– A quantitative methodology to identify relevant users in social networks Claudia Canali; Sara Casolari; Riccardo Lancellotti (University of Modena and Reggio Emilia, Italy)

Paper Session 3: Business Applications & Issues in Social Network Analysis
– Analysis of click behaviour in social relationships extracted from URLs DhavalMakawana; BalaSundaraRaman Lakshmanan (InMobi, India)
– Trust based Dynamic Web Service Composition using Social Network Analysis Srividya K Bansal (Arizona State University, USA); Ajay Bansal (Georgetown University, USA); M. Blake (Notre Dame University, USA)
– Privacy Enhancing Collaborative Social Display Advertising Prosenjit Gupta (Yahoo!, India)

Poster Session
– Agile Knowledge Management System: Leveraging Intra Organizational Social Networking Platforms for augmenting Knowledge Management System Sekhar Vadari; Supriya Kummamuru (TCS, India)
– Community discovery in a growing model of Social Networks Sreedhar Bhukya (University of Hyderabad, India)
– The Sneeze Algorithm: A Social Network & Biomimetic approach for Intrusion Detection in Wireless Networks Raghav Sampangi; Saurabh Dey; Vighnesh Viswanath (ISiM, Mysore)
– A Proposal to Enhance Cross-marketing via Social Networks by Modelling and Analyzing Market Basket like Patterns across Social Network Groups Bharath C (International Institute of Information Technology, India); Jai Ganesh (Infosys Technologies Ltd., India)
– Digging Social Networks by Mashups to Support Recruitment and Selection Functions in University Student Intake Process Necmettin Ozkan (Universiti Teknologi Malaysia, Malaysia)
– Identifying key players in a Social Network: Measuring the extent of an individual’s Neighbourhood Connectivity Vivek Bhola (BIT, Mesra, Ext. Center – Jaipur, India)

Please drop a mail to aviktan@gmail.com for any additional details.

Social Media & Business Intelligence

Of late there has been great recognition for and adoption of the social media with the corporates. Most of them also have their impressions on Twitter, Facebook etc. Inernet is also flooding with case studies on how these social media has increased their visibility amongst their competitors.

There is also an interesting side to this development. How BI can leverage on this and pick up right signals which could be delivered to the business.?

This would be a key agenda in the forthcoming Forrester Data Management Tweet Jam. Check out Rob Karel’s blog in the Information Management website.