Event : IEEE Workshop on Business Applications of Social Network

Venue: IIIT Bangalore, (Opposite Infosys Gate No.: 1), 26/C Electronics City, Hosur Road,Bangalore 560 100, (India)


From To Agenda
8:00 AM 9:00 AM Registration, Breakfast
9:00 AM 9:10 AM BASNA Introduction
9:10 AM 10:10 AM Paper

Session 1: Applications of Social Network Analysis
10:10 AM 10:30 AM Coffee Break
10:30 AM 11:30 AM Keynote by Prof Y. Narahari, Indian Institute of Science – “Nash Stable Partitioning of Graphs with Application to Community Detection in Social Networks”
11:30 AM 1:00 PM Paper

Session 2: Community Detection in Social Networks
1:00 PM 2:00 PM Lunch
2:00 PM 3:00 PM Keynote by Dr Christian Posse, LinkedIn – “Operating smartly in a networked world”
3:00 PM 3:45 PM Keynote by Prof Suresh Bhagavatula, Indian Institute of Management, Bangalore – “The role of social networks in entrepreneurship research”
3:45 PM 4:15 PM Poster Session with Coffee
4:15 PM 5:15 PM Paper

Session 3: Business Applications & Issues in Social Network Analysis
5:15 PM 5:30 PM Discussion & Closing

Paper Session 1: Applications of Social Network Analysis
– Randomized tag recommendation in social networks and classification of spam posts by Pradeep Prabakar Ravindran, Aditi Mishra (IIIT-Hyd); Prabakaran Kesavan, Mohavanalli S (SSN College of Engineering)
– How Social Is Social Bookmarking by Sudha Ram; Wei Wei (University of Arizona, USA)
– Business Intelligence From Twitter for the Television Media: A Case Study by JayanthMarasanapalle; Vignesh TS; Praveen Srinivasan; Angshuman Saha (GE Global Research, India)

Paper Session 2: Community Detection in Social Networks
– Community Detection via Semi-Synchronous Label Propagation Algorithms by Gennaro Cordasco; Luisa Gargano (University of Salerno, Italy)
– Discovering Unique Members from Mobile Social Network M. Saravanan (Ericsson R & D, India); K Vinodh, Elayaraja (Ericsson India Pvt. Ltd, India)
– Mapping communities in large virtual social networks: Using Twitter data to find the Indie Mac community Michiel van Meeteren; Ate Poorthuis; Elenna Dugundji (Universiteit van Amsterdam, The Netherlands)
– A quantitative methodology to identify relevant users in social networks Claudia Canali; Sara Casolari; Riccardo Lancellotti (University of Modena and Reggio Emilia, Italy)

Paper Session 3: Business Applications & Issues in Social Network Analysis
– Analysis of click behaviour in social relationships extracted from URLs DhavalMakawana; BalaSundaraRaman Lakshmanan (InMobi, India)
– Trust based Dynamic Web Service Composition using Social Network Analysis Srividya K Bansal (Arizona State University, USA); Ajay Bansal (Georgetown University, USA); M. Blake (Notre Dame University, USA)
– Privacy Enhancing Collaborative Social Display Advertising Prosenjit Gupta (Yahoo!, India)

Poster Session
– Agile Knowledge Management System: Leveraging Intra Organizational Social Networking Platforms for augmenting Knowledge Management System Sekhar Vadari; Supriya Kummamuru (TCS, India)
– Community discovery in a growing model of Social Networks Sreedhar Bhukya (University of Hyderabad, India)
– The Sneeze Algorithm: A Social Network & Biomimetic approach for Intrusion Detection in Wireless Networks Raghav Sampangi; Saurabh Dey; Vighnesh Viswanath (ISiM, Mysore)
– A Proposal to Enhance Cross-marketing via Social Networks by Modelling and Analyzing Market Basket like Patterns across Social Network Groups Bharath C (International Institute of Information Technology, India); Jai Ganesh (Infosys Technologies Ltd., India)
– Digging Social Networks by Mashups to Support Recruitment and Selection Functions in University Student Intake Process Necmettin Ozkan (Universiti Teknologi Malaysia, Malaysia)
– Identifying key players in a Social Network: Measuring the extent of an individual’s Neighbourhood Connectivity Vivek Bhola (BIT, Mesra, Ext. Center – Jaipur, India)

Please drop a mail to aviktan@gmail.com for any additional details.

IEEE Workshop on Business Applications of Social Network Analysis – BASNA 2010

The aim of this workshop is to encourage multidisciplinary discussions related to novel ideas and application geared towards analyzing social network data. By bringing together researchers in the fields of SNA, data mining, and management studies, the workshop will focus on identifying the “grey” areas of collaboration among their respective disciplines:

  • The role of data mining techniques in identifying scalable methods for the extraction and organization of social relations for management research and business practice
  • The role of management research in guiding data mining efforts and SNA metrics development towards theoretically-grounded discoveries about social network emergence.
  • The role of Social Network Analysis in developing and applying metrics and tools for the mapping, evaluation, visualization, and design of social relations in organizations.

Confirmed Keynote Speakers till now:

  • Prof Noshir Contractor, Northwestern University
  • Dr Christian Posse, Principal Research Scientist, LinkedIn

Workshop on December 15, 2010, Bangalore (India).  Paper submission deadline: September 24, 2010

For more details – visit BASNA’s website.