Big Data : Four New Books

With the flurry of activities and the noise being created around Big Data, it is but natural to see huge content getting generated around the subject.

Not to be left behind, the Subject Matter Experts (SME) have brought in four books on Big Data – three from the SMEs and one from the vendor IBM.

You could find them at Amazon.  Check out the links below and let’s know your views.  Happy reading !!


IBM Buys Unica for $480 Million

IBM snapped up Unica for a deal worth $480 million.  Unica is a leading marketing automation software maker.  IBM has a come a full circle with this acquisition with its previous ones such as CoreMetrics, Sterling Commerce, SPSS, Cognos  etc.  Now it can boast of a formidable line up of analytics software especially in the area of marketing analytics and the ones which predict consumer behavior.

It’s believed that IBM has allocated $20 Billion for such acquisition throughout 2015.

Unica has big names such as eBay, Best Buy & Starwood as its customers.  Have a look below at what Unica offers:

Webinar – Profit from Cognos BI: How can ISVs Benefit from IBM Cognos BI?

Better business decisions start with right information. when you need it, wherever you are. Though a growing number of organisation are beginning to recognize that business intelligence & analytics are critical enablers for success, huge amount of data still remains unutilized with their IT departments.

However, there is good news.  Even mid market & small sized businesses are now realizing this need and are looking out for intelligent solutions.

During this week’s “Thursdays with IBM” we will explore together on how IBM can help ISVs to add intelligence to their products. In the past we’ve noticed that ISVs who choose to leverage IBM Cognos are not just able to offer those critical & intelligent features but also boosts their bottom lines with better win rates & larger deals.

Join this Thursday at 4:00pm to know how can you turn your products intelligent.

Date : 29th July 2010
Speaker : Rajesh Shewani, Technical Sales Leader, Business Analytics, IBM India SA

Registration Link :