Webinar : Findings of Just Published TDWI Report on “Customer Analytics in the Age of Social Media”


Today customers are more than just customers. With the wide use of social media networking, they influence others and reveal their buying interests. On the other hand, organizations know that, to compete effectively, they must capture as much information as possible to detect patterns, trends, and other clues to stay in the competition. This live TDWI Webinar on Customer Analytics in the Age of Social Media will address best practices, provide guidance, and dispense tips for using the tools and techniques to leverage data from social media networks.

Register here http://bit.ly/M5Ylo4

Webinar broadcast: July 10, 2012 9:00 a.m. PT
Speaker: David Stodder
To register: http://bit.ly/M5Ylo4

If you already have a free membership to the TDWI Web site, you just need to log in and register for the Webinar. If you’re not yet a subscriber, simply register for free membership first. Free membership give you access to sponsored content such as research, Webinars, and white papers.

Also check out the just published Best Practices Report on the same subjecthttp://bit.ly/MF3BMT

We hope you will find both the Webinar and the report informative.

Banking Customer Behavior Analytics

Typically we measure the performance of our funds in a Banking scenario by comparing the income statement and the balance sheet since it is the reflection of flow of funds Vs expenses. But when we try and do the same analysis and figure out such changes at the customer portfolio at the account level, it becomes tedious and cumbersome for want of clarity on the data.

FlowTracker is one such piece of intelligent analytics software which would help the Bank to measure the customer cash flows and help it in revealing the acquisition, attrition, retention and cannibalization.

It turns customer portfolio data is turned into meaningful information for reporting, analysis and predictive modelling in multiple dimensions to reveal who is doing what, where and when within your customer and product portfolios, by:

  • Account
  • Product
  • Customer
  • Branch network location
  • Relationship manager
  • Source or destination of funds
  • Time period

By combining the above dimensions, it helps in revealing new insights into customer behavior and helps the Bank to answer questions such as :

New business questions:
How much is coming from new customers ?

  • How much is coming from other products ?
  • How much is coming from organic growth ?
  • How much is coming from existing customers ?
  • Which products are being transferred into this one ?
  • How much new money did my marketing campaign bring in ?

Attrition questions:

  • How much business have I lost from ongoing customers ?
  • How much have I lost from lost customers ?
  • How much is being transferred to other products in the bank ?
  • How many customers – and which ones – have paid down debt by liquidating investments ?
  • How much of my lost business is lost internally ?

Need more info?  Visit Flow Tracker Analytics site.