Of late there has been great recognition for and adoption of the social media with the corporates. Most of them also have their impressions on Twitter, Facebook etc. Inernet is also flooding with case studies on how these social media has increased their visibility amongst their competitors.
There is also an interesting side to this development. How BI can leverage on this and pick up right signals which could be delivered to the business.?
This would be a key agenda in the forthcoming Forrester Data Management Tweet Jam. Check out Rob Karel’s blog in the Information Management website.