IBM seems to be on a buying spree. It was Cognos, SPSS earlier and now the trend is towards analytics service providers such as RedPilll. Latest to be added to IBM’s kitty is Coremetrics, a web analytics software company which boasts of clients such as Bank of America, Victoria’s Secret etc. With around 200 employees, the primary focus of Coremetrics does analysis of the social networks and online media, helping its client in creating effective marketing campaigns.
Acquisition of Coremetrics is sure to bolster IBM’s services portfolio. This will further augur well with IBM’s plan in shifting its focus to the much profitable software and business related services from its current hardware offerings.
Last month IBM had acquired Sterling Commerce from AT&T for a whopping $1.4 Billion and Cast Iron Systems for an undisclosed amount.
Coremetrics’s rival Omniture was acquired by Adobe in September 2009 for a sum of around $1.8 Billion.
IBM is planning to integrate Coremetrics with its Websphere offering and is expected to become part of IBM’s application and integration middleware portfolio.