IBM snapped up Unica for a deal worth $480 million. Unica is a leading marketing automation software maker. IBM has a come a full circle with this acquisition with its previous ones such as CoreMetrics, Sterling Commerce, SPSS, Cognos etc. Now it can boast of a formidable line up of analytics software especially in the area of marketing analytics and the ones which predict consumer behavior.
It’s believed that IBM has allocated $20 Billion for such acquisition throughout 2015.
Unica has big names such as eBay, Best Buy & Starwood as its customers. Have a look below at what Unica offers: