Event : IEEE Workshop on Business Applications of Social Network

Venue: IIIT Bangalore, (Opposite Infosys Gate No.: 1), 26/C Electronics City, Hosur Road,Bangalore 560 100, (India)


From To Agenda
8:00 AM 9:00 AM Registration, Breakfast
9:00 AM 9:10 AM BASNA Introduction
9:10 AM 10:10 AM Paper

Session 1: Applications of Social Network Analysis
10:10 AM 10:30 AM Coffee Break
10:30 AM 11:30 AM Keynote by Prof Y. Narahari, Indian Institute of Science – “Nash Stable Partitioning of Graphs with Application to Community Detection in Social Networks”
11:30 AM 1:00 PM Paper

Session 2: Community Detection in Social Networks
1:00 PM 2:00 PM Lunch
2:00 PM 3:00 PM Keynote by Dr Christian Posse, LinkedIn – “Operating smartly in a networked world”
3:00 PM 3:45 PM Keynote by Prof Suresh Bhagavatula, Indian Institute of Management, Bangalore – “The role of social networks in entrepreneurship research”
3:45 PM 4:15 PM Poster Session with Coffee
4:15 PM 5:15 PM Paper

Session 3: Business Applications & Issues in Social Network Analysis
5:15 PM 5:30 PM Discussion & Closing

Paper Session 1: Applications of Social Network Analysis
– Randomized tag recommendation in social networks and classification of spam posts by Pradeep Prabakar Ravindran, Aditi Mishra (IIIT-Hyd); Prabakaran Kesavan, Mohavanalli S (SSN College of Engineering)
– How Social Is Social Bookmarking by Sudha Ram; Wei Wei (University of Arizona, USA)
– Business Intelligence From Twitter for the Television Media: A Case Study by JayanthMarasanapalle; Vignesh TS; Praveen Srinivasan; Angshuman Saha (GE Global Research, India)

Paper Session 2: Community Detection in Social Networks
– Community Detection via Semi-Synchronous Label Propagation Algorithms by Gennaro Cordasco; Luisa Gargano (University of Salerno, Italy)
– Discovering Unique Members from Mobile Social Network M. Saravanan (Ericsson R & D, India); K Vinodh, Elayaraja (Ericsson India Pvt. Ltd, India)
– Mapping communities in large virtual social networks: Using Twitter data to find the Indie Mac community Michiel van Meeteren; Ate Poorthuis; Elenna Dugundji (Universiteit van Amsterdam, The Netherlands)
– A quantitative methodology to identify relevant users in social networks Claudia Canali; Sara Casolari; Riccardo Lancellotti (University of Modena and Reggio Emilia, Italy)

Paper Session 3: Business Applications & Issues in Social Network Analysis
– Analysis of click behaviour in social relationships extracted from URLs DhavalMakawana; BalaSundaraRaman Lakshmanan (InMobi, India)
– Trust based Dynamic Web Service Composition using Social Network Analysis Srividya K Bansal (Arizona State University, USA); Ajay Bansal (Georgetown University, USA); M. Blake (Notre Dame University, USA)
– Privacy Enhancing Collaborative Social Display Advertising Prosenjit Gupta (Yahoo!, India)

Poster Session
– Agile Knowledge Management System: Leveraging Intra Organizational Social Networking Platforms for augmenting Knowledge Management System Sekhar Vadari; Supriya Kummamuru (TCS, India)
– Community discovery in a growing model of Social Networks Sreedhar Bhukya (University of Hyderabad, India)
– The Sneeze Algorithm: A Social Network & Biomimetic approach for Intrusion Detection in Wireless Networks Raghav Sampangi; Saurabh Dey; Vighnesh Viswanath (ISiM, Mysore)
– A Proposal to Enhance Cross-marketing via Social Networks by Modelling and Analyzing Market Basket like Patterns across Social Network Groups Bharath C (International Institute of Information Technology, India); Jai Ganesh (Infosys Technologies Ltd., India)
– Digging Social Networks by Mashups to Support Recruitment and Selection Functions in University Student Intake Process Necmettin Ozkan (Universiti Teknologi Malaysia, Malaysia)
– Identifying key players in a Social Network: Measuring the extent of an individual’s Neighbourhood Connectivity Vivek Bhola (BIT, Mesra, Ext. Center – Jaipur, India)

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