Since ages, BI was considered to be the answer to what the marketing and sales guys were praying for. But the expectation seems to be fast disappearing – at least that’s what Bill Cabiro thinks. Despite the fact that BI supports customer segmentation, purchase preferences, affinity analysis, market share etc., Bill argues that what matters is the Strategic Knowledge which is key by which companies can really compete on analytics.
Integrating the data from the external world funneled in through market / product intelligence, analyst views etc. is a step towards achieving the strategic knowledge and is sure to help the sales folks in their planning and budgeting.
Interesting read – you can find more at Bill Cabiro’s Strategic Analytics Blog.